Journal

What 14-day returns and UK Consumer Rights actually cover
Plain-English explainer of what you get when you buy from us, what UK Consumer Rights covers (it covers a lot), and why our returns are 14 days and not 30. Read this before you buy. Read more...
Why we don't sell brand-new mixers
We sell refurbished. Not new. Not because we cannot get new — because the maths on a new KitchenAid sat in a UK distributor's warehouse vs. one that has done five years of soft mixing in a London kitchen does not work the way you'd think. Here's why. Read more...
How to choose between an Artisan, a Classic, and a Heavy Duty
The three KitchenAid chassis people actually buy in the UK. The Artisan is the default choice. The Classic is for smaller batches. The Heavy Duty is for stiff doughs. A short, honest guide to which one suits which kitchen. Read more...
What 'refurbished' actually means at Batch 17
Refurbished is a word people use to mean 'wiped down and re-listed.' Here's what we mean by it: every mixer comes apart, gets new grease, gets tested for 48 hours, and gets a written report. Read this before you buy refurbished from anyone. Read more...