Privacy policy

Batch 17 collects the minimum data we need to take your order, deliver your mixer, honour the guarantee, and answer your questions. This page explains what we collect, why, how long we keep it, and how to ask us to delete it.

This policy is written for UK customers and complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

Batch 17 is a trading name of BATCH17 LIMITED, company number 16968795, registered in England and Wales. Our registered address is MediaCity, Manchester, England. Not currently VAT registered. For any privacy question, email batch17uk@gmail.com.

We are the "data controller" for the personal data described on this page.

What we collect and why

Data	Purpose	Lawful basis
Name, email, phone, delivery address	To process and deliver your order	Contract
Payment card data (handled by Shopify Payments / Klarna / ClearPay / PayPal — never stored by us)	To take payment	Contract
Order history	To handle returns, warranty claims, repeat purchases	Contract + legitimate interest
Email address (with consent)	Marketing emails, if you have opted in	Consent
Website usage data (cookies, IP, device)	To run the site, measure performance, improve UX	Legitimate interest / consent for non-essential cookies
Photos and details you send via the "Sell to Us" form	To quote on buying your mixer	Consent

We do not collect special category data (health, ethnicity, political views, etc.) and we never ask for it.

Who we share it with

We share data with the minimum number of processors needed to run the shop:

Shopify — hosting, checkout, order management.
Shopify Payments / Klarna / ClearPay / PayPal — payment processing.
DPD / Royal Mail / Parcelforce — delivery.
Klaviyo — email marketing, if you have opted in.
Judge.me — post-purchase review requests.
Google Analytics 4 and Microsoft Clarity — anonymised traffic analysis.

Each of these providers is a data processor under UK GDPR. We do not sell your data and we do not share it with anyone who does not need it to fulfil your order or the guarantee.

International transfers

Some of our processors (Shopify, Klaviyo, Google) store data outside the UK, including in the EEA and the US. Transfers are covered by UK-approved Standard Contractual Clauses and the UK-US Data Bridge where relevant.

How long we keep it

Order records: 7 years (HMRC requirement).
Warranty records: duration of the 12-month guarantee plus 2 years.
Marketing email records: until you unsubscribe, plus 30 days to process the unsubscribe.
"Sell to Us" form submissions: 6 months from the quote, then deleted if no transaction follows.
Analytics data: 14 months then anonymised or deleted.

Your rights

Under UK GDPR you have the right to:

Access the personal data we hold about you.
Correct data that is wrong.
Delete data we no longer need (the "right to be forgotten").
Object to marketing at any time.
Restrict or port your data.
Complain to the Information Commissioner's Office at ico.org.uk if you think we have mishandled your data.

To exercise any of these, email batch17uk@gmail.com. We respond within one calendar month.

Cookies

We use a small number of cookies. Essential cookies (cart, checkout, login) run without asking. Non-essential cookies (analytics, marketing pixels) only run after you have accepted them in the cookie banner. You can change your preferences at any time via the "Cookie settings" link in the footer.